Tuesday, 29 September 2015

This commercial uses a variety of aspects to keep the audience intrigued. Although we find out what the advert is promoting within 5 seconds of the advert, we still want to watch the rest of it. This could be due to all the different features used. 
We are shown an average young man in his room, which is presented as a typical teenager room (messy), this already allows the viewer to relate themselves to the commercial. This boy is narrating the advert, using direct address telling us about him from first person. His voice is clear which allows us to understand what he is saying, keeping us interested in the advert. However, the voice is not the only audio code we hear, we also can hear cheers and bells, perhaps causing the audience to be curious as to what is going to happen or where this boy will end up. 
The surroundings of this boy are not fancy. We are shown an abandoned looking field and old rusty gyms. This can further give the audience a sense of relation to this boy. These surroundings are used initially to present the idea that one does not need to be wealthy or have the best equipment or lifestyle to chase their dreams and try hard. 
Later on in the commercial, we are shown the boy is on Vegas, starting off his dream, which we are still not actually told. Right after this, we are shown a group of different aged people, who are still back in the initial place, not Vegas. These are most likely the boy's family. This emphasises the relation to the audience. This family doesn't look fancy or snobby, just a common family. They are all eating pot noodles, which reminds the viewer of the product being promoted. 
We are lastly shown the TV, which has a boxing ring on it. This suggests the idea that the boy has trained to be a professional boxer, and with help of Pot Noodle, he has been able to accomplish this and have his first fight on national TV. However, seconds later there is a plot twist which defeats gender stereotypes. The young man we have been watching train to be a boxer, has in fact been training to be a ring-man. This is most likely done to add humour into the commercial, making it memorable, therefore making the Pot Noodle product memorable, exactly what the company wants. 

1 comment:

  1. Good choice of advert bride to discuss Gender norms as well as the Audio, Visual and technical codes. Most of the points you make are very valid however in most cases lack depth. code you please discuss the codes discussed in more detail? with hindsight what could you add?

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